XPose Art Museum
Year IV | Fall 2018
Replacing Box Store: Toys R Us | Tallahassee, FL
Duration: 4 Weeks
In this project, we were tasked with creating a solution for America’s big box dilemma. Recently, a Toys R Us closed in Tallahassee, and we were asked to breathe life into a dated and obsolete structure. With 40,000 square feet at our fingertips there were many options, but we decided upon a contemporary art museum. This benefits the city culturally, educationally, and monetarily through access to the arts, culture, and providing a safe space for learning.
Programs Used:
Revit, Lumion, Photoshop, Lightroom, Illustrator, InDesign, Premiere Pro
Contributors:
Baili Martin, Eva Neri
THE LOBBY
The lobby is the only space to play on natural light. It features a translucent acrylic wall by the reception desk enclosure, as well as an interactive copper wall by the artist Danny Rozin. The bright ceiling installation serves as a wayfinding tool.
THE Giftshop
The giftshop features colors and motifs found similarly in the entirety of the project. Its bold color, transparencies, and red “dark room” lights emphasize the spirit and flavor of XPose. Physically, it is situated so that one may make their first and/or last stop at the giftshop. This will promote sales and increase the spread of the XPose brand.
THE CAFE
The cafe is an integral part of any museum. It is where one can literally and figuratively digest their experiences at the museum. This space features a wall that is great for a photo-op, and emphasizes exposure through the juxtaposition of shade and shadow on the ceiling and floor.
THE BRAND
The logos have been designed and chosen to best reflect the interior of the museum, as well as serve as a bold and simple calling card for viewers to recognize and inquire about.
